Ah…social media. Does anyone over the age of 20 really know how to use it? Maybe. Maybe not. But that doesn’t mean you can’t learn which sites in-house counsel use to determine hiring and how lawyers, firms and potential customers use online media to develop a plan that pays off.
- In-house counsel often use “LinkedIn and lawyer blogs to determine who they will hire,” according to a new survey from Greentarget, InsideCounsel and Zeughauser Group. But when it comes to commenting on blogs or blogging themselves, they prefer to remain invisible.
- Along the same lines of wanting to remain invisible, an Asscociate’s Mind post says that people “prefer not to be broadcasters,” suggesting that all those sharing buttons on your posts may be for naught. When readers do share, it’s targeted to a specific person.
- Accountants make better use of social media overall than do lawyers, according to a U.K. report by Living Ratings. Twitter is the most popular platform used by lawyers—but firms rely on retweets and linked content, not original posts. The report also found that Eversheds is the law firm with the greatest social media presence, which shows that a sector-focused social networking push can pay off.
- Which platforms “make” customers buy? It turns out that customers who want to buy stocks gravitate toward stock-specific sites, so it stands to reason that people looking for a lawyer will do the same and sign on to “domain-specific social networks.” Dan Schleifer details how his company used those sites to understand customer “needs and develop product features to meet those needs, as well as to understand the market dynamics themselves.”
- Small Firm Innovation’s Stephanie Kimbro took Pinterest for a spin, asking “How could a lawyer possibly use this addictive social media platform for online business development?”